Rosenfeld Media is pleased to present full-day workshops by three leading User Experience authorities...

May 7 - WHITNEY QUESENBERY

Using Personas and Storytelling effectively: Designing with users in mind

Every design starts with a question: how can we do something better? In UX, the goal is not just great functionality, but a great experience. And today, that experience is more and more a part of daily life, not an isolated task. Users move from social messages to web sites to phone, jumping across platforms and apps.

In this intensive workshop, you’ll learn ways to use personas and stories throughout a UX process. You’ll practice ways to create and share snapshots of users that cut across the complexity of context, attitudes and behavior, and how to use them with your team to design with a better view of users in mind.       
Detailed description

May 8 - ANDERS RAMSAY

Designing With Agile: Fast, Effective UX Methods That Work

Agile represents a huge shift from waterfall and other traditional approaches to software development, and UX practitioners have realised they need to adapt their traditional methods accordingly.

In this intensive full-day workshop, you'll learn both how to be a successful UX practitioner within an Agile team, and how to improve your own UX methodology (even if you're not in an Agile environment) through Agile practices. After completing it, you'll have a crisp mental model of how the Agile project game is played and where UX fits in.      
Detailed description

May 9 - LISA WELCHMAN

Getting Your Organization to Do The Right Thing

Establishing a web governance framework for your organization's digital presence is essential to raising quality and improving user experience. A web governance framework expresses roles, responsibilities, rules, and standards for organizational web development. Implementing a standards-based framework for production will keep developers, content creators, and UX practitioners focused on the essentials instead of fighting fires and each other. Web governance smoothes the way for easier collaboration and more agile development.

In this day-long workshop, noted governance expert Lisa Welchman will explain how to create a web governance framework for your organization. She'll offer practical steps for creating a complete set of Web policies and standards. Participants will leave with a detailed understanding of how to begin the process for creating Web governance frameworks for their own organizations.      
Detailed description

LOCATION AND SCHEDULE

Workshops take place at the American Institute of Architects, conveniently located near the White House and the National Mall in the center of Washington, DC.

Each workshop runs from 9 am to 5 pm. Doors open at 8:30 for sign-in and continental breakfast. There will be morning and afternoon beverage/snack breaks. Lunch will be on your own; a list of local restaurants will be provided.

REGISTRATION RATES

Early registration rate ends April 6th at midnight (Pacific Time).

GROUP DISCOUNT

Groups of three or more get a 10% discount. Use discount code GROUP when registering.

CANCELLATIONS AND SUBSTITUTIONS

Payment is required in advance; but it is refundable, less a $100 processing fee, if you notify us at least one week before the workshop. If you fail to attend and do not notify us at least one week in advance, your money will not be refunded.

Substitutions are accepted if we are notified no later than the day before the workshop. Notify us about cancellations or substitutions by sending a message to Rosenfeld Media.

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